[Garden] Garden interest grows
J. Rochon
jrochon at uwaterloo.ca
Wed Feb 25 10:45:06 EST 2009
Gardeners,
Here's a quick look at how more Americans are getting into gardening.
Executive summary, buy seeds now.
Hello Gardeners and Economists,
http://www.usatoday.com/money/industries/food/2009-02-19-recession-vegetable-seeds_N.htm
Recession grows interest in seeds, vegetable gardening
By Bruce Horovitz, USA TODAY
Hard economic times are acting like instant fertilizer on an industry
that had been growing slowly: home vegetable gardening.
Amid the Washington talk of "shovel-ready" recession projects, it
appears few projects are more shovel-ready than backyard gardens. Veggie
seed sales are up double-digits at the nation's biggest seed sellers
this year.
What's more, the number of homes growing vegetables will jump more than
40% this year compared with just two years ago, projects the National
Gardening Association, a non-profit organization for gardening education.
"As the economy goes down, food gardening goes up," says Bruce
Butterfield, the group's research director. "We haven't seen this kind
of spike in 30 years."
At W. Atlee Burpee, the world's largest seed company, seed sales will
jump 25% this year, Chairman George Ball estimates. "It's weird to have
everyone else you talk to experiencing plunging markets. We're on a roll."
Burpee is taking pains to craft its marketing to fit the times, says
Ball. It recently rolled out the "Money Garden," a value bundle of
tomato, bean, red pepper, carrot, lettuce and snap pea seeds sold online
at www.burpee.com. With a separate retail value of $20, the pack sells
for $10, and under the right conditions, Burpee claims, can produce $650
worth of veggies.
"Seeds are God's microchip," says Ball. But in the suddenly hot world of
veggie seed sales, Burpee has company:
*•Park Seed. *Vegetable seed sales are up 20% this year vs. 2008, says
Walter Yates, who oversees the company's e-commerce.
Says Yates, "Every time this country goes through a recession, there is
a surge of folks who want to get back to basics."
*•Renee's Garden.* Business manager Sarah Renfro says veggie seed sales
were up about 10% last year and look to grow up to 20%.
"After years of declining veggie seed sales, the whole cycle has
completely reversed," says Renee Shepherd, president.
*•Harris Seeds.* Home garden vegetable seed sales are up 80% from one
year ago, says Dick Chamberlin, president. "A jump like this has never
happened."
•*Ferry-Morse Seed. *After 2008 sales grew 5%, the company stocked up on
50% more vegetable seeds to sell in 2009, says John Hamrick, vice
president of sales and marketing.
The veggies are apparently squeezing flowers for space in the nation's
gardens. Ferry-Morse, along with others, is seeing a decline in sales of
flower seeds, and Hamrick says the company has switched its inventory
mix from 50-50 to 40% flower seeds and 60% veggies.
-----
Also in the news:
The book "Small Scale Grain-Raising" has gone back in to print.
http://www.chelseagreen.com/bookstore/item/smallscale_grain_raising
Having tried this myself I can only say that grain hopefuls should not
grow in areas with a good harvest of mice and deer.
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